MIV Catch Up - ARC Universal

Joe Scales, founder of specialist digital marketing agency ARC Universal, joined us on Twitter for #MIVReveals on Wednesday 29th November 2017.

Joe is an entrepreneur and Managing Director of ARC Universal based in Liverpool and has been providing digital marketing services to companies for the last 15 years, both nationally and globally.


@ARCUniversal Thanks for joining us today Joe Scales. For those that don’t know could you just explain to us what it is you do? #MIVReveals

Hi, my name is Joe Scales and #ARC Universal is a digital marketing company based in #Liverpool. We help businesses and individuals generate leads through our digital #marketing campaigns. #MIVReveals


@ARCUniversal Can you tell us about your background and what inspired you to start up your #company? #MIVReveals

I’ve always had a passion for online marketing and the ability to reach millions of businesses with a click of a button. I started out in the music industry, through that I moved into digital design and digital marketing. It was a natural progression. #MIVReveals


@ARCUniversal What were the biggest challenges when setting up your #business? #MIVReveals

The biggest challenge for any new #business is finding your first client. I did this by becoming an authority in what I do! I would offer my services for free to start with, just to build my portfolio. I would then use those first successes to gain new #clients. #MIVReveals


@ARCUniversal What sacrifices have you had to make to become an #entrepreneur? #MIVReveals

There have been moments and times when I wondered if it has all been worth it. At the start I would have weeks with no work. But you never fail until you finally give up. I never give up and consistency pays off in the end. You just have commit 100% to your goals. #MIVReveals


@ARCUniversal What type of business support – #financial and #mentoring - have you received? #MIVReveals

I am a great believer in investing time into learning from those in the know, taking online courses and keeping up with #market trends. We were self-funded at the start and have tried to keep it that we owe no financial institutions. #MIVReveals


@ARCUniversal What makes your business unique and differentiates you from your competitors? #MIVReveals

Our name ARC stands for Action, Repetition, Consistency. It's a formula we created and it works. Anyone who works with us knows we are a transparent company that get results and always provide value. We strive to gain the maximum results possible for our clients. #MIVReveals


@ARCUniversal What would you say is your proudest #business moment so far? #MIVReveals

Our proudest moment has to be the first time I helped one of my very first clients grow their business month on month, I realised then that online marketing used correctly and efficiently meant there is no limit to how much an individual or company can earn #online. #MIVReveals


@ARCUniversal What are your top digital marketing tips for #startup businesses? #MIVReveals

Just get out there and do it. Nothing happens when you are just sat there! People spend too much time thinking about what they are going to do and never actually doing it. Just do it! Use every opportunity you get to get your name out there. #MIVReveals


@ARCUniversal How important is a social media presence for a #startups? #MIVReveals

Hugely important. #Socialmedia after all is all about being social and sharing information and providing value, I had one client turnover £50,000 a month just through social media #twitter. It works! It's still is a resource whereby you can reach millions for free. #MIVReveals


@ARCUniversal What does the future hold? Any exciting plans we should keep an eye out for? #MIVReveals

We are constantly evolving as a business and always bringing new services to our clients, currently we are investing more time into #videomarketing. We see video marketing as the future of #onlinemarketing, it's cheap to promote and returns amazing results and revenue. #MIVReveals


Are you an entrepreneur with an exciting product or service?

We're on the lookout for more entrepreneurs to interview on #MIVReveals!

Do you have an exciting or exceptionally innovative business that you'd like to tell us about and share with the world?

Get in touch with us at info@miventures.co.uk!